In the lead-up to the New Year, to help people get into the festive spirit and engage the audience as much as possible, VK transformed an ordinary bus stop in the heart of Moscow into a real “Vending Machine of New Year’s Mood.”
A digital city-format screen was designed as a high-tech vending machine, featuring various VK products in playful, fictional packaging. Thanks to the support of bloggers and viral videos from Soyuz Studio and Improvisation, VK achieved a viral effect and maximum reach with minimal investment.
Our team handled the video production for the campaign.
The result? Numerous media mentions, a massive number of posts, and thousands of shares. Additionally, traffic increased by 30%, sales across all VK Store locations doubled, and the brand achieved #1 recognition in the merch store category.
A digital city-format screen was designed as a high-tech vending machine, featuring various VK products in playful, fictional packaging. Thanks to the support of bloggers and viral videos from Soyuz Studio and Improvisation, VK achieved a viral effect and maximum reach with minimal investment.
Our team handled the video production for the campaign.
The result? Numerous media mentions, a massive number of posts, and thousands of shares. Additionally, traffic increased by 30%, sales across all VK Store locations doubled, and the brand achieved #1 recognition in the merch store category.
VK | Vending of NY mood